Clam Outdoors

Clam Outdoors is the leading supplier to the ice fishing enthusiast. They were in need of a strategic brand concept to replace an array of mismatched marketing assets.

We worked with a local agency to create a modern, unified standard. The agency also lead a focus group of outdoor enthusiasts and the main point that came up was that Clam was tough and could withstand the elements.
The result was a brand concept called "Warrior Tough".

The completion of the concept initiated an intensive six-month effort to execute the new look for every aspect of Clam Outdoors. The outcome of this period was a cohesive design across their entire product line (over 200 SKUs), a cover-to-cover catalog redesign, and a modern presentation representative of their position in the marketplace.

Creative Direction | Print Catalogs | Point of Sale Displays | In-Store Signage | Print Ads | Logo Design | Packaging Design Product Graphics | Web Images | Banner Ads | Trade Show Signage & Displays | Social Media Images | Photo Editing