Embroidery Library is known for excellent machine embroidery designs and inspiring ideas. Each design is drawn and digitized by expert
in-house artists. As their graphic designer and photographer, my role involved taking these designs and coming up with ideas with the marketing team on how best to display them to get customers engaged and want to purchase them for their home embroidery machine. The company went through two rebranding efforts which I was involved in, and it was my job to take them and create image and graphic solutions that would be consistent in all marketing efforts.